CASE STUDIES
Let Me Help You
Explore My Expertise
Over 20 years of experience broken down into three case studies that best describe me and my work,
Modernizing a complex, regulation-heavy platform into a user-centered eCommerce experience.
ABOUT ME
Design Leadership Rooted in Insight and Purpose
I’m a hands-on design leader who turns complexity into clarity. I create elegant, intuitive digital experiences by blending user empathy with data-backed decision-making.
My process starts with disciplined discovery—diving deep into user behavior, business goals, and the competitive landscape to ensure every solution is rooted in real insight. With a strong UCD approach, I translate that understanding into purposeful, high-impact design that drives both user satisfaction and measurable business results.
Exceptional experiences aren’t luck. They’re built through focus, curiosity, and a commitment to doing the work that truly matters.
