Hi, I’m Heather!
I Design Digital Products that Drive Business Growth
By combining customer research, analytics, systems thinking, and AI-enabled design workflows, I help teams make better decisions faster and deliver intuitive digital experiences that drive business growth while keeping people at the center of every solution.
CASE STUDY
Adding AI to rapidly onboard, synthesize complex information, and deliver an enterprise ecommerce redesign.
CASE STUDIES
How I Solve Complex Problems
Three examples of turning customer insight into measurable business results.
MY PROCESS
Designing Products People Understand, & Businesses Grow From
I lead product design initiatives that improve customer experiences while helping organizations move faster. Whether modernizing an enterprise platform, redesigning an e-commerce journey, or building scalable design systems, I focus on creating products that are easier to use, easier to maintain, and better aligned with business goals.
Research
Accelerate research
Synthesize insights
Competitive Analysis
Identify Opportunities
Explore
Generate ideas
Evaluate patterns
Explore solutions
Content strategy
Design
Rapid prototyping
Synthesize insights
Reusable components
UX writing
VALIDATE
Campaign solutions
Accessibility checks
Refine & Iterate
Prepare for delivery
AI Shapes the Process.
People Shape the Outcome.
AI has become an integral part of my product design workflow, not as a replacement for design thinking, but as a way to explore more ideas, uncover better insights, and move from discovery to delivery faster.
I use AI throughout the design process to synthesize research, explore interaction patterns, prototype concepts, refine content, and validate design decisions.
By automating repetitive work, AI helps me deliver better products faster while keeping customer needs, business goals, and human judgment at the center of every solution.
Tools I Use: ChatGPT, FigmaMake, Claude